Own the business, build your basket | e-book

A fundamental analysis guide to long-term stock investing

Most investing books show you a chart. This book shows you the business.

Every year, thousands of new investors buy their first stock without ever reading the report of the company they now own. They see a rising price, a headline, a hot tip, and they buy the excitement, not the business.

This book is different. It teaches you to read a company the way it should be done: its shareholder letter for honesty, its income statement for what the numbers are saying, its balance sheet for whether it can survive a bad year, and its price against what it’s worth. This is not a book about trading or timing the market. It’s a patient, practical guide to building a long-term basket of stocks, one company, one evaluation at a time.

In this book you will:

• read a shareholder letter for what it says, not just for information;
• walk an income statement, balance sheet, and cash flow statement like an investigation;
• calculate what a company is worth, and what to pay for it;
• build a diversified, long-term basket suited to your own goals;
• handle a stock that’s underwater without panic or sunk-cost thinking.

John Noordstrand is the owner of Prytaneum.

e-book

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